DIFFERENTIATE TO WIN
COMPETITOR COMPARITOR
ILLUSTRATE AND REINFORCE YOUR DIFFERENTIATORS
Customers want to make rational, transparent purchase decisions they can defend to their line managers. Especially, of course, in the public sector where they’re open to public scrutiny.
If buyers are trying to evaluate multiple offers with different solutions, it’s difficult to understand varying features and benefits and make the right decision. You need to make it easy for the customer to make the ‘right’ decision by understanding why they should buy from you.
Competitor Comparator allows you to demonstrate your ‘best product fit’ for your customer’s needs by comparing competitive offers and demonstrating where you deliver better value against their hot buttons. One of the key benefits of Competitor Comparator is the ability to highlight your strengths and mitigate your weaknesses, so creating a more persuasive message.
PRODUCT FEATURES
COMPETITOR COMPARITOR
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Transparent product/service comparisons
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Links features and benefits to customer needs to aid their decision-making process
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Easy to administer and easy to navigate
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Quick to deploy and leverages sales team market knowledge and insights
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Easy integration with your existing information portfolio
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Encourages sales force feedback/commentary about competitor positioning
PRODUCT BENEFITS
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Makes it easier for your customer to buy from you - improves conversion rate
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Creates a more compelling value proposition - highlights your strengths and mitigates your weaknesses
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Builds customer confidence and propensity to buy
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Identifies competitor weaknesses to exploit and competitor strengths to address - helps you focus on winnable opportunities that improve your win rate and reduce your cost of sale
Find out how we can help you improve your customer engagement, reduce your cost of sale and increase your win rate. Enquire now for a free demo and consultation.