DIFFERENTIATE TO WIN
Customers want to make rational, transparent purchase decisions they can defend to their line managers. Especially, of course, in the public sector where they’re open to public scrutiny.
If buyers are trying to evaluate multiple offers with different solutions, it’s difficult to understand varying features and benefits and make the right decision. You need to make it easy for the customer to make the ‘right’ decision by understanding why they should buy from you.
Competitor Comparator allows you to demonstrate your ‘best product fit’ for your customer’s needs by comparing competitive offers and demonstrating where you deliver better value against their hot buttons. One of the key benefits of Competitor Comparator is the ability to highlight your strengths and mitigate your weaknesses, so creating a more persuasive message.
ILLUSTRATE AND REINFORCE YOUR DIFFERENTIATORS
Transparent product/service comparisons
Links features and benefits to customer needs to aid their decision-making process
Easy to administer and easy to navigate
Quick to deploy and leverages sales team market knowledge and insights
Easy integration with your existing information portfolio
Encourages sales force feedback/commentary about competitor positioning
Makes it easier for your customer to buy from you - improves conversion rate
Creates a more compelling value proposition - highlights your strengths and mitigates your weaknesses
Builds customer confidence and propensity to buy
Identifies competitor weaknesses to exploit and competitor strengths to address - helps you focus on winnable opportunities that improve your win rate and reduce your cost of sale
Find out how we can help you improve your customer engagement, reduce your cost of sale and increase your win rate.
Enquire now for a free demo and consultation